https://www.eileenzimmerman.com/home daily 1.0 2024-12-09 https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588374248440-B4SM0214B7QJ8IGC0WAB/Product+Development.jpg Home - Product Development Creating a breathtaking product isn’t about building as fast as you can. It’s about listening as closely as you can. When you intimately understand the pain your customer is experiencing designing elegant solutions becomes nearly effortless. The key is developing a deep empathy for your audience. https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588379851878-7TV44T57ONWHXRSKAJWA/Product+Marketing.jpeg Home - Product Marketing Where does your product fit in the marketplace? This is the quintessential question that drives the best marketers. Who is your target persona? What problem does your product uniquely solve? Understanding the answers to these questions will help you properly position your company to win. https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588379930654-QC7WYD68ZNKS5XDNNU7L/Go-to-Market+Strategy.jpeg Home - Go-to-Market Strategy Letting the world know that you exist can be the most exciting, and scariest, part of launching. With artfully targeted messaging, thoughtfully selected communication channels, and a zest for measured experimentation you can begin to accelerate growth and gain traction. https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588379961085-NFSI45X1RE2PCAB5O88Y/Customer+Acquisition.jpg Home - Customer Acquisition Getting from zero to your first paying customer is a monumental feat. It requires patience, tenacity, creativity, and grit to convince someone to try something they’ve never done before, and to spend their hard earned dollars doing it. Your first few sales are the hardest and it all starts with one. https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588370572344-87EQ58UEMOXTLH5J9O5N/Renovate+America.jpg Home https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588370571777-E94M02H0TCRIKBOCNF46/ID+Analytics.jpg Home https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588370571200-CJF0A6T28FY2JA8YMBI7/Active+Network.jpg Home https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588370571794-WB1YPOSO3JMVY7AJ1QHF/Nuance.jpg Home https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588370572345-XAS977H8T48Y83QZ9CQE/Yahoo%21.jpg Home https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/1588370572166-8FU378LH20ZT7ER7BE9N/AT%26T.jpg Home https://www.eileenzimmerman.com/contact daily 0.75 2025-05-14 https://www.eileenzimmerman.com/about daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5eac75e7908e04173b1850e3/b459d99f-d3fb-48ea-bd50-d36715ce664d/Eileen+Zimmerman.jpg About - Hello, it’s nice to meet you. I’ve built my twenty-five year career helping innovative companies launch new products and acquire their first customers. I have led multiple product teams from concept through launch, and have successfully negotiated initial key strategic partnerships and press coverage for multiple start-ups. I founded, scaled, and sold the consumer product company, Wander & Perch, which I self-funded and grew from zero to over $1M in revenue. The company and I were featured in dozens of nationwide publications, including CNN, Forbes, The Huffington Post, People, and Travel+Leisure. I achieved my M.B.A. from Santa Clara University, Leavey School of Business, with a concentration in marketing management, and am a proud Anteater with a Bachelor of Arts degree in Economics from the University of California, Irvine. https://www.eileenzimmerman.com/product-marketing daily 0.75 2020-05-04 https://www.eileenzimmerman.com/product-development daily 0.75 2020-05-04 https://www.eileenzimmerman.com/go-to-market-strategy daily 0.75 2020-05-04 https://www.eileenzimmerman.com/customer-acquisition daily 0.75 2020-05-04